Case Study
Live · lovemydiet.ie · 42 Google reviews · 5.0 rating
LoveMyDiet

LoveMyDiet.ie —
clinical dietitian
built from scratch.

My wife Marta is a clinical dietitian based in Tralee. I built everything — brand, website, patient intake system, weekly automations, Stripe payments, social media, Instagram Reels, sales campaigns. 163+ clients. 5.0 Google rating.

Visit lovemydiet.ie →
Status
● Live
Clients
163+
Google rating
5.0 · 42 reviews
Platform
Webflow
Market
Ireland · Healthcare
Scope of work

Not just a website.
A complete business system.

This wasn't a design job. I built and ran the entire digital operation — from brand identity to patient management to Instagram growth.

🎨

Brand & Website

  • ›Logo design and full brand identity
  • ›Webflow website — home, shop, about, contact
  • ›Booking flow and online shop
  • ›SEO setup and ongoing optimisation
⚙️

Systems & Automation

  • ›Custom patient intake form with diet history, health goals, allergies
  • ›Weekly progress automation — automatic check-in emails to active clients
  • ›Stripe payments — consultation (€99) and diet plans (from €75)
  • ›IT administration — email, domain, hosting, backups
📱

Social Media & Content

  • ›Instagram account management and growth strategy
  • ›Instagram Reels editing — scripting, cutting, captions
  • ›Sales campaigns — seasonal promotions and offers
  • ›Marketing strategy — positioning, messaging, pricing
💼

Products & Consultancy

  • ›Nutritional Consultation — €99, 60min online session + food diary analysis
  • ›Diet Plans — from €75, personalised meal plan + shopping list + support
  • ›Developed and structured both products from a marketing perspective
  • ›Ongoing IT support and platform administration
Results

A business that
actually runs itself.

  • ●163+ clients — from Tralee and across Ireland, in-person and online
  • ●5.0 Google rating — 42 reviews, all organic
  • ●Weekly automation — Marta spends zero time on admin follow-ups
  • ●Self-sustaining — booking, payment, intake and follow-up all automated
Stack

Right tool
for the job.

Website: Webflow
Payments: Stripe
Automation: Email workflows · weekly check-ins
Patient forms: Custom intake · diet history
Content: Instagram · Reels · campaigns
SEO: On-page · local · Google Business
Built with: Claude Code / Codex